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Ação do Jornal O Dia x Os 6 principios do MKT Viral


Fonte: blogdeguerrilha

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Na versão on-line do seu caderno de carnaval, o jornal O Dia, do Rio de Janeiro, ensina a sambar em 4 lições-vídeos ministradas pela Rainha da Bateria da Estácio de Sá, Alessandra Mattos.

Para divulgar este conteúdo, o Editor-Ninja do jornal on-line colocou um filmete no Youtube com o making off da professora de samba sendo lambuzada de óleo por um produtor. Uma assinatura final no filmete leva para as lições no site do Dia.

Mas é só isso? Não tem custo? Não preciso comprar mídia em algum portal? Eles fizeram tudo certo? Funciona mesmo?

Vamos avaliar o case usando “Os seis princípios do marketing viral“:

Princípio 1: Distribui gratuitamente produtos e serviços com algum valor
Sim. O DiaOnline fez um filmete, na véspera do carnaval, com uma rainha da bateria ensinando a sambar em quatro lições. Para divulgar este serviço, fez um filmete com a bela Rainha da Bateria sendo lambuzada de óleo. O conteúdo do viral e o serviço são completamente pertinentes com a pauta do mês: carnaval.

Princípio 2: Ofecer um meio sem eforço de envio para outros
Sim. Basta passar o link do serviço no O Dia Online ou da rainha lambuzada no YouTube.

Princípio 3: É facilmente escalável do pequeno para o muito grande
Sim. O making off está no Youtube. Ou seja, é de graça e o problema é do Google.
Não. As lições com o passo a passo estão num formatinho flash-mala que precisa de plugin.

Princípio 4: Explorar motivações e comportamentos comuns
Sim. Homens querem ver mulheres gostosas e pessoas em geral querem aprender a sambar na véspera do carnaval.

Princípio 5: Utiliza redes de comunicação já existentes
Sim. Colocaram o making off, que tem mais potencial viral, no YouTube.
Sim. Blogueiros normalmente se interessam pelo assunto “Rainha do Carnaval sendo lambuzada de óleo”, o que potencializa ainda mais o alcance da ação.

Princípio 6: Tira proveito de recursos de terceiros
Sim. Os recursos da rainha da Bateria são incríveis.
Não. A teoria do “fator peitinho”, descoberta por Mr. Wagner na década de 90, poderia ter sido explorada sutilmente e de forma pertinente, o que certamente multiplicaria por mil o número de acessos.

Conclusão: Feita a avaliação por nossos especialistas, concluimos que o Editor Ninja-Master do Dia Online merece nota 9. Ou seja, conteúdo pertinente, senso de oportunidade, bom gosto na escolha da Rainha da Bateria, nenhum custo de mídia. Desculpamos o uso desnecessário do Flash Player (que nem a Coca-Cola usa mais), mas não podemos perdoar o erro grave de não ter explorado o potencial máximo do conteúdo, que permetia o uso da teoria do fator peitinho.

Abs, Gfortes

fevereiro 26, 2007 Posted by | Dicas, Texto | Deixe um comentário

How to maximize your first two hours of the day


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Bert Webb at the productivity blog Open Loops has written up two useful ways you can get more out of the first two hours of your day.

The first task is to basically clear your docket as much as possible: file papers, clear your desk, empty all inboxes, etc. The second task is to order your work schedule for the following day by priority using the Big Rock method: basically, if you do the stuff that’s most important or pressing first, you’ll have time left over for the work that’s more enjoyable (kind of like getting the broccoli out of the way to make a clear path for the chocolate pie). What can you add to these two readiness tasks? Let us know in the comments. — Wendy Boswell

fevereiro 11, 2007 Posted by | Dicas | Deixe um comentário

Why your proposals fail


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Entrepreneur Ben Yoskovitz posts 10 reasons why most proposals fail.

The proposal no-nos range from the broad and obvious (too long, spelling and grammatical errors) to the more specific (missing testimonials and references). If you’re in a business where your proposals make or break your bottom line, this post offers a lot of common mistakes you should watch out for. — Adam Pash

fevereiro 9, 2007 Posted by | Dicas | Deixe um comentário

Startup School


We’re hearing about the dawning of another dot-com explosion on a daily basis. The new bubble, as it’s being called, is full of Web 2.0 startups that are routinely receiving millions in investment cash, and 2007’s slated to be an extra good year for the tech sector as a whole, some even say too good. But whether that’s the case or not is for the investors and investees to sort out. Why?

Because though history does tend to repeat itself – with some caveats – you need to dig deep to find the root of the issue at hand. The new Internet revolution isn’t overly excited. But deep analysis of its traits and trends can lead one to see the real “signs” (like the pre-SEC days when stocks were being street corners alongside hot dogs) and look past the talk of impending doom. I think it’s safe to say that the investment funds and the markets to which they belong are well aware of the implications of oversaturation in the tech world.

One of the measures that is addressing the stability of the new bubble is being hosted by a joint effort between YCombinator, a firm specializing in getting startups “off the ground”, and Stanford University. The “measure” is called Startup School. It is a free event, though seating is limited, and only through an application process (a short one) can you gain entry. Most important is what Startup School is about.

They say Startup School speaks to attendees about all the things one needs to know to start a company. Pretty simple. Straightforward. Maybe even a little boring-sounding. But really, it’s quite an interesting concept to have brought to fruition.

The copy posted on the event’s webpage is almost textbook. “What makes a good startup idea. What to look for in a co-founder. How to get angel and VC funding. How to incorporate a company. How to apply for patents. What can go wrong in a startup? How the acquisition process works.” And I’m sure the speakers will talk about those particular topics. But one can hardly imagine that this is a series of lectures meant only for computer science majors (and minors). There’s bound to be a lot of back-and-forth going on, and lots of talk about how the web’s finest got to where they are, what bad steps some industry stars have taken, how those bad moves were rectified, when to realize you’ve got a great idea, and when to realize that idea you thought was great wasn’t too good to begin with.

It must seem like I’m going through a table of contents, rattling off on something I don’t know much about. But I’m sure many of you can agree that in March, in Kresge Auditorium at Stanford University, there’ll be a good amount of PowerPoint slides being shown as well as some interesting discourse on the state of the Net, where it’s headed, what to look out for, and a lot more interesting goodies.

Startup School ’07:

Application

Expected Speakers:

Chris Anderson – Editor in Chief, Wired Magazine

Paul Buchbeit – Creator of GMail

Paul Graham – Partner, Y Combinator; Founder, Viaweb

Mitchell Kapor – President, Open Source Applications Foundation; Founder, Lotus

Max LevchinFounder, Slide; Founder, Paypal

Mark MacenkaPartner, Goodwin Procter

Michael MandelChief Economist, BusinessWeek

Greg McAdooPartner, Sequoia Capital

Ali PartoviFounder, iLike; CEO, GarageBand.com; Founder, LinkExchange

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fevereiro 1, 2007 Posted by | Dicas, Dinheiro, Financiamento | Deixe um comentário